Mumbai: It is an important development in the Indian entertainment sector that Mumbai headquartered media and marketing agency DigitalYoog Media has launched its film production arm, DigitalYoog Media Production. The new production house is legally registered with the Western India Film Producers’ Association (WIFPA), reflecting a serious intent to add to the nation’s burgeoning cinematic space.

Growth for the company

This foray is a strategic growth for the company, which has established a sound track record in the digital marketing and PR space. From press release distribution to the creation of Wikipedia pages, SEO, and website construction, DigitalYoog Media has been a business partner long trusted by those in pursuit of online presence. Now, as the company rolls out its film production wing, it plans to bring together digital ingenuity with cinematic narrative.

Founder of DigitalYoog Media Production

Ganesh Sharma, also popularly referred to in the entertainment industry as Santy Sharma, is the head of the production company. Sharma has more than a decade of experience in the entertainment and creative sectors. A rapper, singer, lyricist, and composer by profession, he has worked with other artists and developed a significant following on streaming platforms. His shift to film production is perceived as a natural evolution of his creative career.

“Cinema is one of the strongest narrative mediums, and we would like to use it to narrate stories that are meaningful, whether in the form of a feature film, a web series, or an independent short,” said Sharma, describing the venture.

WIFPA Registration

DigitalYoog Media Production will specialise in making varied content from socially conscious documentaries to mainstream feature films and music videos. Early-stage work on a number of projects has already started at the firm, insiders say. The WIFPA registration gives the production house authenticity and exposure to major industry resources. It also opens up avenues to work with both renowned filmmakers and new talent seeking new opportunities in a tight market.

With this new venture, DigitalYoog Media is a part of an increasingly prevalent trend of digital-first businesses venturing into mainstream entertainment territories, increasingly blurring the boundaries between online media and the cinema.

About DigitalYoog Media

Established by Ganesh Sharma in 2019, DigitalYoog Media is headquartered in Mumbai and provides an extensive bouquet of digital marketing and reputation management services. The organization has also has several digital news websites of its own and runs a record label under the name DY Media Records.

As the Indian film industry goes through changes in the post-pandemic digital era, the emergence of new entrants such as DigitalYoog Media Production is a sign of the wider democratisation of content creation, with media skills and creative vision converging to redefine the narrative.

The Filmy Pandit