Bollywood actor Abhishek Bachchan has partnered with the ICC-approved European T20 Premier League (ETPL), a privately owned franchise tournament in collaboration with cricket boards from Ireland, Scotland, and the Netherlands. Abhishek has invested in the league as a co-owner, marking a significant step into the world of European cricket.

ETPL Schedule and Format

The ETPL is scheduled to take place from July 15 to August 3 and will showcase the finest talents from Ireland, Scotland, and the Netherlands. These players will compete alongside world-class athletes in a true European style, promising a blend of high-quality cricket and global appeal.

Abhishek Bachchan’s Vision for ETPL

Expressing his enthusiasm, Abhishek said, “Cricket is not just a game; it is a unifying force that transcends boundaries. ETPL is the perfect platform to showcase cricket’s growing global appeal. With cricket’s inclusion in the 2028 Olympics, its popularity will reach new heights. I am thrilled to be part of this unique collaboration among the cricket boards of Ireland, Scotland, and the Netherlands. Together, we aim to make ETPL a resounding success and bring the game closer to millions across Europe. This is just the beginning.”

Strategic Development of ETPL

The league’s growth is being steered by an interim task force comprising representatives from the participating cricket boards and strategic partners, including Rules Sport Tech. The group is tasked with managing major decision-making processes, establishing a dedicated administrative unit, and overseeing tournament operations.

Welcoming Abhishek’s Contribution

Warren Deutrom, CEO of Cricket Ireland and ETPL’s chairman, welcomed Abhishek’s involvement, stating, “His deep passion for sports and entrepreneurial acumen will significantly enhance the stature and profile of European cricket. With ICC’s support and Abhishek’s commitment to our shared vision, we are confident in creating a cricketing experience that inspires young talent and elevates European cricket on the global stage.”

Highlighting Europe’s Cricket Potential

ETPL director Saurav Banerjee emphasized the growing momentum of cricket in Europe, noting, “Cricket, the second most-watched sport globally, is gaining substantial traction in Europe. With 34 of the ICC’s 108 members hailing from this region, our goal is to establish cricket as a premier sport here, creating a legacy celebrated by players, fans, and stakeholders alike. The unwavering support of Cricket Ireland has been instrumental in bringing this vision to life.”

Media Coverage and Global Reach

The ETPL is set to launch with six teams: Dublin, Belfast, Amsterdam, Rotterdam, Edinburgh, and Glasgow. The tournament will feature extensive media coverage and target key markets, including Europe, India, Australia, and England. Priyanka Kaul, ETPL director, remarked, “Abhishek’s passion for sports and his enthusiasm for this initiative have been invaluable. We look forward to continuing this exciting journey with him.”

Upcoming Launch Events

The ETPL’s formal launch events will gradually unveil franchise ownership details, team branding, player drafts, and fan engagement plans. With a strong foundation and innovative vision, the league aims to captivate cricket enthusiasts worldwide.